Jerry Jones — Resume | Dabble or Die

I strive to build things that compound. New platforms taking shape, architecture that opens markets, teams that punch above their weight — making the technical bet make sense to the business. I started when the iPhone was new and built a career on what came next. AI is poised to change how we build software more than anything since. It's big, it's undefined, and it's going to be messy, but turning chaos into clarity is where I do my best work.

Experience

2025

StarLifter

CEO

AI-native BI platform from the founder of ServiceNow. Brought in as CEO after a full GTM reset. Shaped the product positioning, ran customer discovery, and packaged raw technology into a go-to-market story.

2023 - 2025

Contentsquare

Engineering Director

Global Mobile

Hands-on in the Heap acquisition — due diligence, IP defense, merger agreement review. Led the combined global mobile org post-merger. 6 teams, 45 engineers and managers.
Reduced ~$6M in churn risk in year one. Worked at-risk accounts directly alongside sales and support to rebuild customer trust post-merger.
Unified mobile SDK architecture across both product lines. Release quality gates and regression prevention.

2020 - 2023

Heap

Director of Engineering

Data Capture · Mobile · SDKs

Capture infrastructure at scale: ~2B events/day when joined, ~6B when left. Heap.js running on millions of websites. Owned all SDK products — web, iOS, Android, and connected surfaces.
Led full mobile SDK rebuild: $2M+ new ARR in year one, fastest-growing revenue segment. Pioneered novel capture mechanisms on iOS. Designed the cross-platform architecture, modularity across iOS and Android that opened up emerging platforms: TVs, in-car systems, point-of-sale.
Mobile point of contact on the largest accounts — expansion deals, customer webinars, executive-level conversations.
Invested in customer-facing teams — Support, Success, implementation — and turned mobile from a weakness into a strength.

2014 - 2019

ServiceNow

Director of Engineering

Mobile · Platform UI

Founded ServiceNow’s mobile engineering organization. Product vision, team, architecture. Built Cabrillo, a native/JS bridge that let web-customized apps render with native mobile UI without rewriting. Still in production a decade later.
Expanded to lead all next-gen UI: Service Portal, Connect, platform modernization. 5 teams, ~45 engineers.
On stage at Knowledge keynotes and Now Forum annually alongside ServiceNow’s founder and CEO. Helped close the first $1M platform deal through direct customer engagement.

2012 - 2015

Spaceman Labs

Co-Founder

Co-founded a two-person mobile product studio. Client work to self-fund, original products to ship. Presented at LAUNCH Festival.
Early iOS community voice — open source (SMPageControl), ~30 posts on iOS internals. Community presence that drove real inbound interest.

2008 - 2012

Mellmo / Roambi

Manager, iOS Development

Built the core iOS visualizations: SuperList, Elements, Layers. Data visualization and BI for the iPhone — novel interaction design and data display on an emergent platform and underpowered hardware.
Shipped on iPad launch day at Apple’s request. App pre-installed on Apple Store iPads. iPad App of the Year.
Featured in Forbes — professional jetski sponsorship that became the company’s best recruiting lever. Customer advisory boards, candidate closes, company ambassador. Leadership beyond the codebase.

2007 - Present

Seventy-Nine Lines

Top Tinkerer

iOS apps since 2007. Jailbroken iPhones, before the SDK or App Store existed. In the App Store month one.
PegJump hit #3 Top Free, millions of downloads, still live. Dashbuster started pre-SDK on jailbroken iPhones, shipped on the App Store in month one — one architecture supporting both Blockbuster and Netflix.

2020 - Present

City of La Mesa Planning Commission

Commissioner